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Additionally to the launch of the new winterrange we are coming up with the new winter TV commercial. Just like in our summer campaign the spot includes different funny scenes from the past 50 years.
True to the motto “Boring or fru fru? It’s up to you.” we are staging the feeling of worriless joy and living. Funny scenes are adding a new twist to the spot, through sledging, building a snowman and ice skating scenes.
The communication should inspire people to escape from daily routine and offer them the chance to do things with friends that you do just for fun without thinking about any consequences. As customary for the cult brand fru fru, the TV commercial is highlighted with the world hit and classic “Let’s twist again” of Chubby Checker.